Lynne Andrews

Lynne IMG_0620Written by Bre Humphries | Photo by Derek Wintermute

In a society where balancing a family with a successful career is still a struggle for many mothers, women like Lynne Andrews offer hope. Ever ambitious, Andrews took college courses in high school and graduated from the University of Georgia in just three years with a degree in journalism.

Her focus soon turned to healthcare as the public relations manager for Kennestone Hospital and, later, the marketing manager for Northside Hospital. With the birth of her second child, Andrews decided to leave the corporate world and launch her own company, giving herself the flexibility she desired for her family without forfeiting her passion for PR and marketing. Fifteen years later, Marketing Expectations is a thriving business
that gravitates toward nonprofit clients such as The Foundation for Mitochondrial Medicine and The Ovarian Cancer Institute. “I have a compassion for nonprofits because I know how hard they have to work to have a voice,” she said.

Andrews’ nonprofit involvement extends to commitments outside her business as well with service on the host committee at Browns Bridge Church. She also used her media influence to assist the committee credited with preventing construction of the Northern Arc, a planned interstate that jeopardized the quality of life in Forsyth County. The single mom also makes her two high school-aged sons a top priority, pouring time into their individual interests and even assisting with publicity for her eldest’s musical theater productions. As much pride as she takes in maintaining a successful business, her family still comes first.

“I make a deliberate effort to be very selective on the projects I work on, so that I can give them my all but not be so spent at the end of the day that I have nothing but crumbs to give my kids,” she said. “When my kids are happy and healthy, I feel like I’ve struck that balance.”

Hair and makeup by Studio NV Salon | Fringe-sleeve dress from Bohemia | Shane Co. golden South Sea pearl necklace; white South Sea pearl strand necklace and fashion ring; diamond hoop earrings and fashion ring; white gold diamond tennis bracelet

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