Jennifer Fallon

Written by Amber Lanier Nagle

Jennifer Fallon

Like Nik Wallenda rushing across a high wire, Jennifer Fallon gracefully balances her roles as CEO and founder of the growing Aspen Brands Company with her role at home, where she is raising twin daughters.

Fallon’s star began rising in 2004. After realizing there was a niche market for beautiful wedding favors, she launched an e-commerce business from the basement of her home. In just a year, she and a small team of workers sold more than one million dollars of product. But possessing great creative aptitude, Fallon dreamed of developing her own line, so she partnered with DJ Meng and Shirley Wang, and started Kate Aspen.

“Today, the Aspen Brands Company is the parent company to Kate Aspen and Baby Aspen,” Fallon said. “Kate Aspen designs, manufactures and sells beautiful products that celebrate life’s most joyous events, and Baby Aspen offers unique and clever baby gifts.”

Over the last decade, Aspen Brands has grown exponentially into a multimillion-dollar enterprise with a workforce of more than 65 talented, committed associates.

“I’m a believer in social responsibility — that Aspen Brands has an obligation to give back to the community, and so we work together to help causes and organizations we care about,” she said. “Our company not only participates in the local Susan G. Komen Race for the Cure, but we also raise money internally through our Valentine’s Day Cupcake Gram and Flying Flapjacks Fundraiser. Last year, we made snowflakes for the young children of Sandy Hook Elementary, contributed to Toys for Tots Atlanta, and ran a successful canned food drive.”

Fallon said her favorite pastime is spending time with her 7-year-old daughters, who are already showing signs of following in her footsteps.

“They are so creative,” she said. “They give me product ideas all the time.”

Fallon is wearing Ming Wang boucle blazer with fringe trim in coffee/hazelnut/latte, with coffee “Tess” tank and coffee “Sydney” straight skirt; Shane Co. 14k yellow gold diamond ring, 14k yellow gold diamond earrings, and yellow sterling silver 60-inch strand.